The Brazilian Amazon is burning. So we decided to do something about it.
Between Dana Jordan, Alexa Couglin, and myself we were able to work together to create the Rainforest Relief Fund. Although the 3 of us had never met before, we communicated through Instagram messenger, and a few calls to get the whole campaign going.
Combined we had design, social media, branding, video, and scientific skills, and passion to get the word out. So we offered up our artwork in exchange for donations to environmental organizations. In 48 hours we were able to raise $5,300 from over 200 people (most of whom we didn’t know) and donate 100% of the proceeds to Rainforest Action Network and Amazon Watch. This is beyond what we could have ever expected.
Below are our branding slides for our Instagram Stories, our digital prints we sold, and a video I put together during a time I spent in the Amazon in Ecuador.